Wow Collection
Hand-picked distinctive small-group and private experiences with trusted local operators — for cruise passengers who want more than the standard excursion.
What Is the Wow Collection?
The Wow Collection is our growing portfolio of genuinely distinctive cruise experiences — small-group or private, with operators we trust, in destinations where we believe a curated approach delivers something a standard excursion cannot.
We do not badge standard reseller excursions with a Wow Collection mark. Every experience in the collection has earned its place through a careful selection process with local operators who understand what makes a cruise day genuinely memorable.
Madeira: An Early Wow Collection Destination
Madeira is one of the first destinations where we are developing a genuine Wow Collection exclusive — The Ultimate Madeira Discovery. We are working with a trusted local operator to create a small-group island experience that goes beyond the accessible highlights.
Once operational, The Ultimate Madeira Discovery will receive the Wow Collection badge here and on its excursion page. It is not yet available to book. No other Funchal excursion currently carries this badge.
Current Editor's Choice Recommendations
While The Ultimate Madeira Discovery is in development, these are our current recommended tours — carefully selected, well-paced and representative of what Madeira delivers for cruise passengers.
Madeira Island Highlights
Mountains, coastal villages, Madeira wine culture and island scenery — the single best all-round introduction to the island for a standard port call.
Discover the tour →Valley of the Nuns
Curral das Freiras — a volcanic amphitheatre ringed by sheer mountain peaks. Madeira's most dramatic accessible landscape.
Discover the tour →A note on the Wow Collection badge
The Wow Collection badge appears only on experiences that have passed our operator vetting and editorial selection process. It does not appear on standard reseller products. If you see a Wow Collection badge on this site, it has been earned — not assigned to fill a grid.